15 June 2017

EOS 2017 Announces First Keynote Speakers

Representatives from INSEAD,Bergans of Norway and Sport England on line-up 

With online registration for the European Outdoor Summit (EOS)now open, the European Outdoor Group (EOG) is pleased to announce the first series of speakers presenting at the Summit. 

The EOS will present delegates with a range of keynote speeches and breakout sessions that focus on the theme: IT ALL STARTS WITH THE CONSUMER. 

Delivering a keynote presentation under the pillar: ACTIVATE the Population, Kate Bosomworth has worked across the sports, health and fitness industry for 15 years; leading domestic and European communications strategies for a host of global sports FMCG brands and rights holders, including adidas, Lucozade, The North Face, UEFA and Unilever. 

Kate’s presentation: How to be a Game Changer in Participation, willfocus on the stakeholder landscape around participation and how this has changed in the last few years–“It takes courage, commitment and a spirit of adventure to create game-changing initiatives; qualities the outdoor sector is not short of!” Kate will be discussing these themes and share learnings from across her career, including insight into This Girl Can; celebrated as one of the most successful participation campaigns of the decade. 

Managing Partner at Camunico and Executive in Residence at INSEAD, Ron Soonieus, will discuss the meaning of ‘Long Term Value Creation’.  With extensive experience in leadership gained through roles in executive management and on the boards of international public and privately-owned companies, Ron is a trusted advisorwho supports senior leadership with a specific focus on balancing short term result and long term value. 

“We have been living well beyond our means materially and well below our means intellectually, spiritually and ethically. This has to be reversed and ‘the outdoors’ can play a key role in rebalancing that. That’s why I’m excited to address and explore the notion of creating long term value with an audience whose sole purpose is to enable people to experience nature.” 

Presenting the break out session: Expedition 2020 - Strategic Decisions Based on a Verified Product Footprint, Sustainability Manager at Bergans of Norway, Christoph Centmayer will explore environmental profit and loss.Having joined Berganof Norway in 2006, Christoph recently took on the role as Sustainability Manager, coordinating and communicating the company’s efforts on becoming a more sustainable brand. 

The Environmental Profit & Loss account is a fairly technical tool to direct strategic and investment decisions. Sitting under the pillar: FULFIL the Demand, Christoph’s presentation will look at the key factor to make the best sustainability progress in the shortest time and what it means for a brand; and specifically for a small brand with limited resources. He will discuss why and how Bergans made use of this tool; focussing on their challenges, learnings and how they benefited from the outcomes,offering an insight into the challenges and benefits for SME’s. 

Bookings for the EOS, which takes place 4th - 5th October 2017 in Treviso,Italy, can be made with an early bird discount until 31stJuly, at the website www.europeanoutdoorsummit.com/index.php/book/

For more information about the Summit, visit www.europeanoutdoorsummit.com


For press enquiries please contact Priya Mistry Keall or Marta Williams at MCS PR E: priya@mcspr.co.ukmarta@mcspr.co.uk T: 0161 437 4634.

Note to editors: 

About the EOG

The European Outdoor Group was founded in 2003 by 19 of the world’s largest outdoor companies, all of which recognised the need for a cohesive, cross border approach to representation of the outdoor sector.  In a world of increasing internationalisation, legislation, environment, the media and trade are all now multinational issues.  The combined strength of the EOG’s member companies (95 full members and 10 associate members), provides the group with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.

About the European Outdoor Summit

The European Outdoor Summit is an initiative of the European Outdoor Group, the association set up to represent the common interests of the European outdoor industry. The event is held annually and is a credible, relevant, informative resource that enables around 300 delegates to learn more about, reflect on and discuss the issues that they collectively face.  The EOG has the lead role in delivering the summit, agreeing appropriate topics related to industry needs, focussing on current and future economic, technical and social trends, and developing a theme and content that matters to the trade across Europe.


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