25 January 2015
2014 Conservation Round Up
Building on the massive growth of membership in 2013, 2014 has been another incredible year for the European Outdoor Conservation Association (EOCA). Big strides have been made in what the European outdoor Industry has achieved in the name of conservation.
By the OutDoor show in July, OutDoor (Messe Friedrichshafen), Pertex, KEEN Footwear, Nikwax, ISPO (Messe München), Patagonia and the European Outdoor Group, which is also the Founder Member of the Association had pledged to become the first 7 Sustaining Members of EOCA, underlining their unwavering dedication to the protection of the environments the industry and its customers depend on. Their support of the background working of the Association will ensure that EOCA can build on its growth in a sustainable way, ensure that 100% of membership fees continue to go directly onto conservation projects and enable a second annual funding round to take place.
For the first time in the history of the Association, EOCA had enough money to stage a second funding round in September. This attracted a record number of applications, drew tens of thousands of votes from around the world for conservation projects, and brought the total number of consumers reached during both voting rounds this year to over 18 million, enabling a total of €280,885 to be spent on conservation projects.
Other notable achievements for the Association during 2014 include:
200,000 unique visits to the EOCA website in 2014
90,000 votes for projects on the website during the Spring and Autumn funding rounds
Over 120 articles in trade and consumer press about EOCA over the year
EOCA Friends’ database quadrupled during March public vote
21 new members in 2014, including George Fisher, the first UK retailer
1 in 3 European Outdoor Summit attendees donated to EOCA, on top of their delegate fee
First 3 EOCA films: one to attract new members, one to raise awareness amongst consumers and one about Sustaining Membership
And totals to date since the start of EOCA’s work:
1,540,664 spent on conservation since 2006
64 projects in 36 countries supported
468,946 trees planted
over 220km of trails restored and maintained
nearly 30,000 hectares of wilderness permanently protected
over 100 tonnes of litter removed from mountains and waterways
Tanya Bascombe and Catherine Savidge, Joint General Managers of the Association are thrilled, “Things have continued to work really well for EOCA this year. It has been an absolute pleasure to be able to award more money to conservation this year. The awareness within the industry, and amongst consumers is most obviously increasing, and conservation organisations are spreading the word as well. The Association has continued to grow in size and we are thrilled that we already have an exciting new member announcement ready for the beginning of 2015!!”
Notes to Editors:
The European Outdoor Conservation Association is an initiative from the European outdoor industry with the objective of protecting the wild areas it cares so passionately about.
Designed to harness the incredible power of the outdoor industry and to raise money to donate to grassroots conservation groups, the European Outdoor Conservation Association is funded by membership and other fundraising activities within the outdoor industry. 100% of membership fees go to the support of projects. Membership is open to anyone that can demonstrate an involvement in the European outdoor industry.
From January 2015, a select group of ‘Sustaining Members’ have pledged their support to EOCA by committing to fund the sustainable growth of the organisation with an extra €10,000 per year for the next three years, over and above their annual membership fee. This money will be used to finance the running of the Association and support its sustainable growth, also enabling a move to 2 funding rounds per year.
The seven EOCA Sustaining Members are: OutDoor (Messe Friedrichshafen), Pertex, KEEN Footwear, Nikwax, ISPO (Messe München), Patagonia and the European Outdoor Group (EOG), which is also the Founder Member of the Association.
To find out more about the Association please go to: www.outdoorconservation.eu